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商品編號： 9-701-003 出版日期： 2000/07/03 作者姓名： Rivkin, Jan W.;Meier, Gerrit 商品類別： Other 商品規格： 24p 再版日期： 2005/09/22 地域： New York 產業： Retail trade;Music industry 個案年度： 1999 - 1999
商品敘述：
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world''s largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the music industry, a description of the industry''s current structure and economics, and a description of digital downloading efforts.
涵蓋領域：
Customer-centricity;Community development;Product distribution;Internet;Industry analysis;Business and government relations;Competitive strategy;Corporate strategy;Entrepreneurs and founders;Strategy execution;Disruptive innovation;Organizational structure and design;Customer relationship management;Financial statements
相關資料：
, (6616), 0p, by Jan W. Rivkin;, (9-701-049), 23p, by Jan W. Rivkin;, (XLS306), 0p, by Jan W. Rivkin, Gerrit Meier
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